sector focus
Graphic Design
At Saam, we craft visual identities and graphic experiences that connect organizations, people, and place. Operating at the intersection of branding, graphic design, and architecture, we create tailored solutions that strengthen identity and enhance the built environment. Our work spans the development of identities from the ground up as well as their thoughtful integration into architectural spaces.
From environmental graphics and large-scale installations to wayfinding, signage, and interpretive graphics, our work responds directly to the scale, materiality, and character of each space. We design with human experience in mind — creating graphics that are purposeful, engaging, and seamlessly integrated with the architecture. The result is a cohesive visual journey that expresses organizational identity and connects people to place.
project types + services
- Environmental graphics
- Architectural graphics
- Signage and wayfinding
- Branding and visual identity
- Branded environments
- Interpretive graphics
- Experiential graphics
- Large-scale graphics
clients
- Massachusetts Port Authority
- Rhode Island Department of Education (RIDE)
- Warwick Public Schools, RI
- City of Fitchburg, MA
- Northeastern University
- Pappas Enterprises
- Boston Athletic Club
- Gale Associates
sector focus
Graphic Design
At Saam, we craft visual identities and graphic experiences that connect organizations, people, and place. Operating at the intersection of branding, graphic design, and architecture, we create tailored solutions that strengthen identity and enhance the built environment. Our work spans the development of identities from the ground up as well as their thoughtful integration into architectural spaces.
From environmental graphics and large-scale installations to wayfinding, signage, and interpretive graphics, our work responds directly to the scale, materiality, and character of each space. We design with human experience in mind — creating graphics that are purposeful, engaging, and seamlessly integrated with the architecture. The result is a cohesive visual journey that expresses organizational identity and connects people to place.
project types + services
- Environmental graphics
- Architectural graphics
- Signage and wayfinding
- Branding and visual identity
- Branded environments
- Interpretive graphics
- Experiential graphics
- Large-scale graphics
clients
- Massachusetts Port Authority
- Rhode Island Department of Education (RIDE)
- Warwick Public Schools, RI
- City of Fitchburg, MA
- Warwick Public Schools, RI
- Northeastern University
- Pappas Enterprises
- Boston Athletic Club
- Gale Associates
selected work
Crocker Elementary School
In collaboration with the City of Fitchburg and the MSBA, Saam designed the new Crocker Elementary School, a 116,000-gross-square-foot building that houses grades one through five. The new two-story building integrates an environmental graphics approach that extends the school’s connection to its natural surroundings. Inspired by the local landscape, the large-scale graphics depict native flora and fauna in corridors and shared spaces, while ocean-themed graphics in the gymnasium celebrate the native marine plants and animals of New England’s coastal environment. Read more →
Location
Fitchburg, MA
Completion
2025
Size
116,000 sf total
selected work
Boston Athletic Club Environmental Graphics
As part of a major improvements project at the Boston Athletic Club (BAC), Saam designed environmental graphics that wrap around the double-height space of the updated fitness room. The concept utilizes the BAC’s logo and brand colors and was inspired by the BAC’s original logo. The designs were also integrated into other spaces to unify the design throughout the gym and on the BAC website. Read more →
Location
Boston, MA
Completion
2018
Size
3,850 sf
selected work
Crocker Elementary School
In collaboration with the City of Fitchburg and the MSBA, Saam designed the new Crocker Elementary School, a 116,000-gross-square-foot building that houses grades one through five. The new two-story building integrates an environmental graphics approach that extends the school’s connection to its natural surroundings. Inspired by the local landscape, the large-scale graphics depict native flora and fauna in corridors and shared spaces, while ocean-themed graphics in the gymnasium celebrate the native marine plants and animals of New England’s coastal environment. Read more →
location
Firthburg, MA
completion
2025
size
116,000 sf total
selected work
Boston Athletic Club Environmental Graphics
As part of a major improvements project at the Boston Athletic Club (BAC), Saam designed environmental graphics that wrap around the double-height space of the updated fitness room. The concept utilizes the BAC’s logo and brand colors and was inspired by the BAC’s original logo. The designs were also integrated into other spaces to unify the design throughout the gym and on the BAC website. Read more →
location
Boston, MA
completion
2018
size
3,850 sf
core team
core team
kate dickinson
Creative Director